Advertising & Ephemera

The iconic imagery that once adorned the sides of local garages and and shops the length and breadth of the country in order to advertise their merchandise. The beautiful biscuit, confectionary and tobacco tins that lined the shelves of 19th Century and early 20th Century shops, all considered a utilitarian necessity in a world pre digital marketing and plastic. Now these beautiful and iconic pieces of artwork are in high demand for their importance in the world of early consumerism and just because they look great ! They now have a new lease of life adorning the walls of domestic kitchens, loft apartments and trendy restaurants and bars as artwork in their own right. Here at Fieldings, we have a wealth of experience selling advertising wares including enamel signs, show cards and ephemera with great success. So 2022 sees the opening of a new department dedicated to all things advertising related. Whether it be a single enamel sign or a collection of pre-war tins, we’d be happy to discuss auction values and potential sales. Read more

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We offer a free valuation service every Tuesday, 10am-4pm at our saleroom, strictly by appointment, as well as events in other venues.

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Meet our Advertising and Ephemera specialists

Alison Snowdon

Contact & bio

Advertising and Ephemera news and articles

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Our next auction

Centuries Of Glass to include selected items from BBC Bargain Hunt: Thursday 26 May 2022

Lot 587

A late 19th Century Thomas Webb & Sons cameo glass plaque attributed to Ludwig Kny, the cameo blank…

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Lot 587

Lot 1216

A copy of the original Gray-Stan sales brochure with red and gilded cover containing over one hundred…

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Lot 1216

Lot 623

A Rene Lalique Calypso bowl, model 10-381, circa 1932, of circular form relief moulded with five…

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Lot 623

Lot 622

A Rene Lalique Ornis vase, model 976, circa 1926, of footed ovoid form with twin handles modelled as…

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Lot 622

Lot 624

A Rene Lalique Lotus glass vase, model 945, circa 1920, of cylindrical flared form with square flared…

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Lot 624

Lot 625

A Rene Lalique Davos vase, model 1079, circa 1932, of ovoid form with short collar neck, relief…

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Lot 625

Lot 626

A Rene Lalique Damiers glass vase, model 10-886, circa 1935, of footed flared form, relief moulded…

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Lot 626

Lot 629

A Rene Lalique Piriac vase, model 1043, circa 1930, of trumpet form decorated with a band of relief…

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Lot 629

Lot 1222

An early 20th Century Stevens and Williams twin handled vase intaglio cut with flowers and…

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Lot 1222

Lot 1246

A contemporary Jonathan Harris Four Seasons glass vase, unique trial piece for Aspreys London, of…

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Lot 1246

See all lots in this sale

Alison's most memorable find - In 2013, on a valuation day, a gentleman came into our Tuesday valuation day with a car full of enamel signs – it transpired the gentleman’s family had been involved with the demolition of various factories and shops in and around the West Midlands in the 1950s and 1960s. His job was to collect anything salvageable, which included the enamel signs and posters. Lot 36 in our July 2013 sale was a Webbs of Wordsley enamel sign, it had been cut down to the shape of an arched window and used to replace a damaged pane. It sold for £340. The gentleman was amazed that someone wanted it and paid that much for it, I was amazed that something so amazing had been used in this way!

Alison's dream find - – I would love to see some of the late 19th Century promotional pieces that came from the chocolate factories of the time (especially Cadburys) – the mirrors, the shop counter tins and the beautiful pictorial posters and enamel signs.

An early 20th Century enamelled advertising sign for Webbs Seeds of Wordsley, Stourbridge - SOLD £340

Carlton Ware - A Guinness advertising lamp modelled as a black sea lion holding a globe shade - SOLD £250

A large enamel advertising sign Webbs' Seeds, Wordsley Stourbridge - SOLD £1,350

An early 20th Century pictorial advertising poster for The Wolverhampton & Dudley Breweries Ltd - SOLD £2,000

A 1920s pictorial cardboard advertising shop display sign for North British 'Clincher' Motor Tyres, the artwork by J. Grainger - SOLD £850

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